- Walmart is rolling out an updated brand identity that the retailer says represents its evolution from a small retailer founded in Bentonville, Arkansas, in 1851 to the global leader it is today.
- The new brand identity includes a bolder, modern font for its typeface (inspired by founder Sam Walton’s classic trucker hat) and a brighter version of its spark logo. The colors, according to the company are, “True Blue” and “Spark Yellow.”
- The refreshed look began rolling out in one store in October 2024, but began rolling out corporate-wide earlier this month. It will span across all consumer touchpoints, beginning with the company’s website, app and marketing assets, before moving to the remainder of the company’s assets throughout the year.
“Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want,” said William White, senior vice president and chief marketing officer of Walmart U.S., in a statement. “This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow.”
