- Levi Strauss & Co. announced it will sell its Dockers brand to Authentic Brands Group for $311 million, which could increase to $391 million through an earnout opportunity based on the performance of the brand under Authentic’s ownership.
- The transaction remains subject to closing conditions and approvals and is expected to close on or around July 31, 2025, for Dockers’ intellectual property and operations in the United States and Canada and on or around January 31, 2026, for the remaining operations.
- Levi Strauss & Co. had been looking to sell the Dockers brand for several months as the company refocused on its core denim product and scaled its Beyond Yoga brand.
“The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” said Michelle Gass, President and CEO of LS&Co, in a statement. “After a robust process, we are confident that we maximized the value of the business and that Authentic is the right organization to usher in the next chapter of growth for the Dockers brand. We thank the global Dockers team for their strong commitment and execution to building the brand, which continues to be the authority on khaki.”
Levi’s created the Dockers brand in 1986 as a distinct offering from its core denim product. The brand gained popularity in the 1990s and 2000s, as khakis became a general fashion choice for younger consumers and were acceptable as casual business attire. However, the brand had fallen out of favor in recent years, particularly in the United States.
