{"id":27915,"date":"2025-02-11T14:10:57","date_gmt":"2025-02-11T14:10:57","guid":{"rendered":"https:\/\/brand-innovators.com\/?p=27915"},"modified":"2025-02-11T22:00:17","modified_gmt":"2025-02-11T22:00:17","slug":"super-bowl-lviii-was-most-watched-game-ever-nielsen","status":"publish","type":"post","link":"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/","title":{"rendered":"Super Bowl LIX was most watched game ever: Nielsen"},"content":{"rendered":"\n<p>Nielsen estimates that 127.7 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Sunday, making it the most watched Super Bowl ever.<\/p>\n\n\n\n<p>This marks a 3.2% year-over-year growth over last year\u2019s broadcast, which was the largest TV audience to date. The second quarter of the game saw the largest audience with an average of 137.7 million viewers between 8 and 8:15 p.m. ET.<\/p>\n\n\n\n<p>The viewership data includes numbers from Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties. Last year\u2019s 123.7 million viewers tracked audiences from the CBS, Univision and Nickelodeon broadcasts, along with Paramount+, CBS Sports and NFL digital properties.<\/p>\n\n\n\n<p>Streaming viewership of the Super Bowl also reached a record high with 13.6 million viewers on Tubi and almost one million tuning in on NFL+ or other NFL platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen estimates that 127.7 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Sunday, making it the most watched Super Bowl ever. This marks a 3.2% year-over-year growth over last year\u2019s broadcast, which was the largest TV audience to date. The second quarter of the game saw the largest audience with an [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,36],"tags":[],"class_list":["post-27915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-super-bowl-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl LIX was most watched game ever: Nielsen - Brand Innovators<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl LIX was most watched game ever: Nielsen - Brand Innovators\" \/>\n<meta property=\"og:description\" content=\"Nielsen estimates that 127.7 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Sunday, making it the most watched Super Bowl ever. This marks a 3.2% year-over-year growth over last year\u2019s broadcast, which was the largest TV audience to date. The second quarter of the game saw the largest audience with an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Innovators\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrandInnovators\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T14:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T22:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2025\/02\/superbowl-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dianna Dilworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandinnovators\" \/>\n<meta name=\"twitter:site\" content=\"@brandinnovators\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dianna Dilworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/\",\"url\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/\",\"name\":\"Super Bowl LIX was most watched game ever: Nielsen - Brand Innovators\",\"isPartOf\":{\"@id\":\"https:\/\/brand-innovators.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2025\/02\/superbowl-2023.jpg\",\"datePublished\":\"2025-02-11T14:10:57+00:00\",\"dateModified\":\"2025-02-11T22:00:17+00:00\",\"author\":{\"@id\":\"https:\/\/brand-innovators.com\/#\/schema\/person\/e6643a4774138772838221f86f2130be\"},\"breadcrumb\":{\"@id\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/#primaryimage\",\"url\":\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2025\/02\/superbowl-2023.jpg\",\"contentUrl\":\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2025\/02\/superbowl-2023.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brand-innovators.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Bowl LIX was most watched game ever: Nielsen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brand-innovators.com\/#website\",\"url\":\"https:\/\/brand-innovators.com\/\",\"name\":\"Brand Innovators\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brand-innovators.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brand-innovators.com\/#\/schema\/person\/e6643a4774138772838221f86f2130be\",\"name\":\"Dianna Dilworth\",\"url\":\"https:\/\/brand-innovators.com\/author\/ddilworth\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl LIX was most watched game ever: Nielsen - Brand Innovators","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brand-innovators.com\/super-bowl-lviii-was-most-watched-game-ever-nielsen\/","og_locale":"en_US","og_type":"article","og_title":"Super Bowl LIX was most watched game ever: Nielsen - Brand Innovators","og_description":"Nielsen estimates that 127.7 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Sunday, making it the most watched Super Bowl ever. 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