{"id":27843,"date":"2025-02-07T17:09:00","date_gmt":"2025-02-07T17:09:00","guid":{"rendered":"https:\/\/brand-innovators.com\/?p=27843"},"modified":"2025-02-07T17:11:46","modified_gmt":"2025-02-07T17:11:46","slug":"little-caesars-super-bowl-spot-raises-eyebrows","status":"publish","type":"post","link":"https:\/\/brand-innovators.com\/little-caesars-super-bowl-spot-raises-eyebrows\/","title":{"rendered":"Little Caesars Super Bowl spot raises eyebrows"},"content":{"rendered":"\n<p>Little Caesars is returning to the Super Bowl this year with a :30 second spot that promotes<strong> <\/strong>the QSR company\u2019s new Crazy Puffs and specifically, the Bacon &amp; Cheese flavored Crazy Puffs.<\/p>\n\n\n\n<p>The spot stars Eugene Levy, whose eyebrows are more than raised when he tastes the new snack. Brand Innovators caught up with <strong>Jaime Pescia, <\/strong><strong>VP, global creative &amp; brand engagement<\/strong><strong> <\/strong>at Little Caesars ahead of the game to talk about the ad.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"S\ud83e\udd28rry Eugene\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mt0O5JlUAXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Why the Super Bowl for this campaign, and why did you decide to be there this year?<\/strong><\/p>\n\n\n\n<p>The Super Bowl is really the biggest stage for brands to communicate to their fans and to gain new ones. It&#8217;s the one time a year that people are actually paying attention and excited to see the commercials.<\/p>\n\n\n\n<p>So we&#8217;re returning to the Super Bowl to really showcase the deliciousness of our crazy puffs. It&#8217;s a great way for us to continue building our crazy puff dynasty and tease the new line extension of the bacon and cheese crazy puffs.<\/p>\n\n\n\n<p><strong>Can you talk about where you came up with the creative, this playful idea, and the stars involved?<\/strong><\/p>\n\n\n\n<p>The strategy behind the campaign was to make sure people understood how delicious these were. We wanted our fans to really think after they saw the ad, &#8220;Whoa, we\u2019ve got to try crazy puffs,&#8221; because we\u2019re really trying to build awareness for them and how delicious they are.<\/p>\n\n\n\n<p>The ad was built on a consumer truth about the product. When people try crazy puffs for the first time, they say, &#8220;Whoa, these are delicious,&#8221; and that actually makes them raise their eyebrows in excitement. So we wanted to capitalize on that experiential moment that consumers have with our product.<\/p>\n\n\n\n<p>And what better way to do that than with the most eyebrow-raising guy in the biz, right? Eugene Levy. When you taste crazy puffs, you have that moment where your eyebrows raise, so we wanted to build an epic &#8220;whoa&#8221; moment with our commercial.<\/p>\n\n\n\n<p><strong>Tell me about how this campaign will continue beyond game day.<\/strong><\/p>\n\n\n\n<p>We&#8217;ve had a three-phase approach: buzz, breakthrough, and bacon \u2013 what we&#8217;re calling it. The goal was to create buzz at the beginning to build excitement, land the game with a memorable spot, and break through the clutter.<\/p>\n\n\n\n<p>Afterward, we\u2019ve coined it the &#8220;bacon phase&#8221; because we want to keep promoting the bacon and cheese crazy puff. Starting Monday after the Super Bowl, you&#8217;ll see different versions of the spot that emphasize taste appeal and deliciousness. And, of course, the value price of $3.99.<\/p>\n\n\n\n<p>We\u2019ll also continue to have fun moments with Eugene on our social media platforms, playing off his love of bacon and cheese crazy puffs.<\/p>\n\n\n\n<p><strong>How long will the campaign run?<\/strong><\/p>\n\n\n\n<p>The campaign itself runs for a couple of months. We\u2019ll have the Eugene extension for the next few weeks, but then we\u2019ll transition to a different spot without celebrity talent to really cement the deliciousness of bacon and cheese crazy puffs.<\/p>\n\n\n\n<p><strong>Why did you choose the Super Bowl to promote this new product innovation?<\/strong><\/p>\n\n\n\n<p>Given that it\u2019s the biggest stage, we wanted to get mass awareness for this product quickly. The Super Bowl gives us the perfect platform to do that.<\/p>\n\n\n\n<p>We really believe this product is a &#8220;lightning in a bottle&#8221; experience for Little Caesars and for our consumers, and we thought the Super Bowl was the best way to create excitement and awareness around it.<\/p>\n\n\n\n<p><strong>Any predictions for what we\u2019ll be seeing with ads on Sunday?<\/strong><\/p>\n\n\n\n<p>I think you\u2019re going to see some really great ads. We\u2019re seeing a shift from the past few years where brands are more invested in making the best creative possible. I think there\u2019s going to be a lot of great ads and a lot of competition among brands.<\/p>\n\n\n\n<p><strong>What do you think goes into making a great Super Bowl ad?<\/strong><\/p>\n\n\n\n<p>I think it definitely needs to grab instant attention. It\u2019s such a cluttered time, so you need that attention-grabbing moment. It has to be memorable and create an emotional connection with fans\u2014whether it\u2019s a laugh or even a tear.<\/p>\n\n\n\n<p>With Little Caesars, we aim to bring the joy of pizza into our ads, and we\u2019re going to deliver on a crazy fun moment that makes you laugh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Little Caesars is returning to the Super Bowl this year with a :30 second spot that promotes the QSR company\u2019s new Crazy Puffs and specifically, the Bacon &amp; Cheese flavored Crazy Puffs. The spot stars Eugene Levy, whose eyebrows are more than raised when he tastes the new snack. Brand Innovators caught up with Jaime [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,36],"tags":[],"class_list":["post-27843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-super-bowl-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Little Caesars Super Bowl spot raises eyebrows - Brand Innovators<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brand-innovators.com\/little-caesars-super-bowl-spot-raises-eyebrows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Little Caesars Super Bowl spot raises eyebrows - Brand Innovators\" \/>\n<meta property=\"og:description\" content=\"Little Caesars is returning to the Super Bowl this year with a :30 second spot that promotes the QSR company\u2019s new Crazy Puffs and specifically, the Bacon &amp; Cheese flavored Crazy Puffs. 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