Peter Wijk is an accomplished global marketing executive with nearly three decades of experience leading brand and marketing efforts for some of the world’s most recognized companies. His career spans Fortune 500 giants such as Levi Strauss & Co. and Absolut Vodka, as well as dynamic roles in scale-ups and start-ups, where he’s helped accelerate growth and build meaningful brand equity.
Currently serving as Vice President, Marketing at the Marshall Group, Peter leads global brand strategy, creative, and marketing execution for one of music’s most iconic brands in music. His approach is grounded in the belief that brands have a responsibility to enrich the communities they serve—blending commercial impact with cultural contribution.
“There’s no Marshall without musicians and lovers of music. From our core, we serve these communities. It’s not a strategy but the right thing to do no matter how you look at it.”
A Swedish native, Peter began his international journey in his 20s, building early-career experience in South Korea and Japan, before spending a transformative decade in New York City, where he deepened his global marketing expertise and met his life partner.
In 2012, he relocated to Miami Beach to join Bacardi, where he spent seven years leading regional and global marketing initiatives. In 2019, Peter returned to Sweden to join the Marshall family, where he now lives in Stockholm with his family, continuing to drive purpose-driven marketing for a brand deeply embedded in music culture.