Over 18 years external communications experience working across multiple consumer brands
across GB & Europe. 10+ years in Diageo leading the Culture & Entertainment team in GB
across brands including Guinness, Smirnoff, Bailey’s & Johnnie Walker. Responsible for
connecting our brands in culture via brand & talent partnerships, earned PR & creator
marketing.
Samantha Tesfamariam
Head of Culture & Entertainment (Public Relations), GB at Diageo