Sandie Dilger

Sandie is the CMO of PROPER SNACKS. A proud marketing hybrid, she has had spells of her career both industry side in marketing roles and agency side as a strategist. As CMO of PROPER SNACKS, the UK’s fastest growing major snack company, Sandie heads up both the PROPER and Eat Real brands and is responsible for driving their growth as challenger brands in the snacking category. A huge believer in using creativity to drive growth, Sandie’s background as a senior strategy leader in London agencies such as TBWA, Ogilvy, 101 and VCCP shapes her perspective on brand building and innovation at PROPER SNACKS. Sandie counts Cannes Lions, IPA and Effie award winners to her name, is a Marketing Academy alumni, a former committee member of the Account Planning Group and an industry commentator on creativity and bringing diversity of thought and experience into marketing and strategy. Sandie is also a Mum of two ‘challenger kids’ ™, Leo and Tess so can be found most weekends covered in something sticky!