Candice Sylvia is a cross-functional marketing leader with decades of experience shaping iconic beauty brands. With a unique blend of strategic insight, storytelling expertise, and deep roots in customer journey, Candice has led transformative programs, scaled global ecosystems, and crafted high-performing go-to-market strategies across digital, PR, and trade channels.
As the interim Global Head of Marketing at Alterna haircare, she merges creativity and data with precision to simplify the path to purchase and design sticky, omni-channel campaigns that build brand equity and drive conversion. A former consultant to both industry disruptors and household names, she is known for her ability to bridge education, marketing, and sales for consumer centric empathy and impact.
Candice holds an MBA in Marketing from Indiana University’s Kelley School of Business and brings a future-forward mindset to everything she touches. Whether she’s architecting a team or leading a campaign, she is fueled by curiosity, bold ideas, and a commitment to moving culture forward.