Culture & Entertainment Summit @ NCAA Final Four - Brand Innovators
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Culture & Entertainment Summit @ NCAA Final Four

Apr 04 • Hosted by Frost Bank • San Antonio

We’re thrilled to host our 2nd annual Sports & Culture Summit at the Final Four, hosted by Frost Bank in San Antonio! This exclusive event will bring together top brand executives and thought leaders to explore the intersection of sports, culture, and business. Through insightful discussions, we’ll uncover strategies for building passionate fan communities, driving brand loyalty, engaging consumers, and fueling sustainable growth.

Join us as we connect, learn, and celebrate the power of marketing in sports and culture.

Friday, April 4, 2025

  • 10:00 AM Welcome

    Marina Alderete Gavito, San Antonio Councilwoman

    Trey Holder, President & Partner, Sports & Entertainment, Brand Innovators

    Pearl Tam, SVP, Content & Community, Brand Innovators

    Emcee: Patrick Werksma, Co-Founder, Trick Play Sports

  • 10:15 AM Fireside Chat

    Blair McGrain, Chief Marketing Officer, Frost Bank

    Moderated by: Hilary Shaw, Account Executive, Kargo

  • 10:45 AM Modernizing a Legacy Brand & Resonating with Fans

    Katie Keating, SVP, Director of Brand and Consumer Marketing, Frost

    Becky Kimbro, Senior Vice President, Brand Engagement, Spurs Sports & Entertainment

    Moderated by: Nikki Laughlin, Retail and Media Officer, McClatchy Media

  • 11:15 AM Fireside Chat

    Dave Lew, Chief Marketing Officer, American Cancer Society

    Moderated by: Patrick Werksma, Co-Founder, Trick Play Sports

  • 12:00 PM Earning Your [Cultural] Creds The Duke Cannon Way: Making Partnerships Work Hard For You

    Paola Ortega, Head of Strategy, Quality Meats

    Oliver Perez, Chief Marketing Officer, Duke Cannon

    Moderated by: TJ Ciro, Senior Vice President, Head of Strategic Partnerships, Opendorse

  • 12:30 PM Innovation in Sports Technologies

    Jordan Kolosey, VP Business Strategy Innovation & Data Operations, Spurs Sports & Entertainment

    Moderated by: Katherine Rowe, Director, Client Strategy and Insights, Crowd IQ

  • 1:00 PM Lunch
  • 2:00 PM Emerging Trends in Sports, Media and Entertainment

    Stephen Denton, CEO, Opendorse

    Courtney McHugh, Vice President, Marketing, Kendra Scott

    Diana Pinedo, Head of Marketing, Relevant+

    Moderated by: Adam Ornelas, Senior Manager, Influencer & Content, DoorDash

  • 2:45 PM Fireside Chat

    Giovanna Dimperio, Managing Director of Marketing, H-E-B

    Moderated by: Denise Sutter, Manager, Channel Marketing, Cvent

  • 3:15 PM Intersection of Sports and Passion at the NCAA

    Chris Bigda, Senior Director, Sports Marketing, Coca-Cola

    Moderated by: MB Gambke, SVP, Partnerships and Marketing, Barstool Sports

  • 3:45 PM Panel

    Kevin Camps, Assistant Athletic Director – Creative Media & Branding, University Athletic Association Inc

    Jerritt Elliott, Head Volleyball Coach & 3 Time National Champion, University of Texas

    Parker Smith, Co-Founder & CEO, Get Sendy

    Moderated by: Mike Sarraille, Former Navy Special Warfare and Host of Everyday Warrior Podcast on Sports Illustrated

Speakers

Giovanna Dimperio

Managing Director of Marketing, H-E-B

Adam Ornelas

Senior Manager, Influencer, DoorDash

Paola Ortega

Head of Strategy, Quality Meats

Oliver Perez

Chief Marketing Officer, Duke Cannon

Dave Lew

Chief Marketing Officer, American Cancer Society

Sponsors

Venue

111 W. Houston St., Suite 100

San Antonio, TX 78205

Register