Evolution of Media, Marketing & Creativity Summit

Join us for a dynamic summit at IPG Headquarters during Adweek in London, where industry pioneers will explore the shifting landscapes of media, creativity, and marketing. As consumer behavior, technology, and cultural trends continue to evolve, brands must find new ways to engage audiences, build communities, and drive impact. Through expert-led panels, fireside chats, and interactive discussions, top leaders from global brands, agencies, and media platforms will unpack the strategies shaping the future. From the power of AI and data-driven storytelling to the rise of new content ecosystems and next-gen creator economies, this summit will uncover how brands can balance innovation with authenticity to stay ahead.

Tuesday, April 1, 2025

9:00 AM Breakfast & Registration

10:00 AM Opening Remarks

Sydney Kaplan, Director, Content and Community – U.S. & Head of EMEA, Brand Innovators

Saj Nazir, SVP Media Creativity, Radical + Disruptive Lab, Mediahub Worldwide

Ritesh Shah, SVP, Strategy & Partnerships, Brand Innovators

Emcee: Jo Rigby, Head of Growth and Marketing, Mediahub

10:30 AM Fireside Chat

Saj Nazir, SVP Media Creativity, Radical + Disruptive Lab, Mediahub Worldwide

M0derated by: Dikla Bengio, Global Partnerships, Artlist

11:00 AM Navigating the Future of Media: Designing Strategies That Drive Consumer Growth

Dallia Herrtage, Vice President Global Media & Operations, Bacardi

Moderated by: Lucy Knowles, Senior Director, Business Development, The Trade Desk

11:30 AM Reviving Heritage Brands: Strategies for Reigniting Growth and Consumer Engagement

Barbara Scala, Global Wall’s and Cornetto Brand GBVP, Unilever

Moderated by: Emily Ross, Director of Brand Strategy and Creative, X

12:00 PM Lunch

1:25 PM Money Talks: An Investigation into the Financial and Mental Health of Young People in the UK Today

Michael Brown, Managing Partner, Head of Insights & Research, UM Worldwide

Enyi Nwosu, Chief Strategy Officer, UM Worldwide

Gabriela Paiva, Insight Director, UM Worldwide

Olivia Wilton, Insight Manager, UM Worldwide

Moderated by: Ossie Bayram, Vice President of Sales, Adlook

1:55 PM Franchise vs Platform: How Games and Creative Brands Scale Culture

Rob Bullough, VP, Global Brand & Creative, Epidemic Sound

Robbie McCawley, Director, Franchise Strategy & Marketing, Motorsports, EA

Moderated by: Sam Mathews, CEO & Founder, Fnatic

2:25 PM Networking Break

2:45 PM Cutting Through the Noise: Crafting Impactful Brand Stories in a Shifting Cultural Landscape

Perla Bloom, Global Sr Comms Planning Manager, Expedia

Hannah Bourne, Marketing Director, Childrens, Penguin Random House UK

Moderated by: Evelyn Pau-Brindle, Sales Director, UK, AudienceProject

3:15 PM Driving Disruption to Win

Nik Keane, Chief Marketing Officer, DioniLife

Moderated by: Ossie Bayram, Vice President of Sales, Adlook

3:45 PM The Art of Effective Creativity: Shaping Meaningful Brand Experience

Donata Peksa, Head of Brand Experience, HSBC

Moderated by: Lindsay Hong, CEO/Co-Founder, SmartAssets

4:15 PM Wrap

Speakers

Hannah Bourne

Marketing Director, Childrens, Random Penguin House UK

Rob Bullough

VP, Global Brand & Creative, Epidemic Sound

Dallia Herrtage

Vice President Global Media & Operations, Bacardi

Lindsay Hong

Lindsay Hong, CEO/Co-Founder, SmartAssets

Robbie McCawley

Director, Global Marketing & Creative Strategy, Electronic Arts (EA)

Saj Nazir

SVP Media Creativity, Radical + Disruptive Lab, Mediahub Worldwide

Evelyn Pau-Brindle

Sales Director, UK, AudienceProject

Donata Peksa

Head of Brand Experience, HSBC

Barbara Scala

Global Head of Snacking Brands- Wall’s and Cornetto, Unilever