- GoDaddy has dropped a new teaser for its first Super Bowl ad in eight years.
- The new spot stars actor Walton Goggins, who is using GoDaddy Airo to help him sell Walton Goggins Goggle Glasses.
- The teaser comes on the heels of the brand’s first teaser, which starts with an unidentified driver turning the ignition, shifting gears and zooming past a man asking who the driver is.
GoDaddy is using the Big Game to promote GoDaddy Airo, an AI-powered experience that helps business owners bring their ideas online quickly with tools to help generate traffic, boost sales and drive social media engagement. The key message is about encouraging business owners to use GoDaddy to bring their vision to life.
“The Super Bowl provides an unparalleled platform and viewership base to connect with an extensive captive audience. Our product, GoDaddy Airo deserves one of the world’s biggest stages and we realize the buzz generated before, during, and after the game creates an opportunity to get in front of millions all at once,” said GoDaddy’s CMO Fara Howard. “We strongly believe that the brand exposure that comes with this kind of advertising will provide long-term brand value for our company.”
