Meta ends third-party fact checking on Facebook & Instagram - Brand Innovators

Meta ends third-party fact checking on Facebook & Instagram

  • Meta has ended its third-party fact checking on Facebook, Threads and Instagram.
  • Instead of using fact checkers, the social company will rely on the community to add notes to posts.
  • This move could impact consumer trust and how advertisers spend on these social networks. 

“In recent years we’ve developed increasingly complex systems to manage content across our platforms, partly in response to societal and political pressure to moderate content. This approach has gone too far,” said Mark Zuckerberg, Meta chief, in a video.

“As well-intentioned as many of these efforts have been, they have expanded over time to the point where we are making too many mistakes, frustrating our users and too often getting in the way of the free expression we set out to enable. Too much harmless content gets censored, too many people find themselves wrongly locked up in ‘Facebook jail,’ and we are often too slow to respond when they do. We want to fix that and return to that fundamental commitment to free expression.”