- Nike Inc. and SKIMS, have teamed up to create a new fitness and activewear brand for women athletes: NikeSKIMS.
- NikeSKIMS will debut its first collection in the United States at select retail locations and online this spring, followed by a global expansion in 2026. NikeSKIMS will sell training apparel, footwear and accessories aimed at women athletes around the world.
- The new brand will create products that merge Nike’s sport science and athlete insights with SKIMS’ understanding about making products for the female form.
As women’s sports continue to grow, demand for both sports apparel and footwear designed specifically for women will increase. Nike and SKIMS are taking advantage of this shift in the culture to meet this demand.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, president of consumer, product and brand at Nike Inc., in a statement. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” said Jens Grede, co-founder and CEO at SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
