Insurance - Brand Innovators https://brand-innovators.com/category/insurance/ Mon, 02 Jun 2025 15:24:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://brand-innovators.com/wp-content/uploads/2024/01/BrandInnovators_Logo_Favicon.png Insurance - Brand Innovators https://brand-innovators.com/category/insurance/ 32 32 Progressive likens Flo’s insurance team to Superman https://brand-innovators.com/progressive-likens-flos-insurance-team-to-superman/ Mon, 02 Jun 2025 15:23:17 +0000 https://brand-innovators.com/?p=30709 In one of the spots, the team shows up at the scene of a (non-serious) accident after being called by the Accident Response feature and are excited to learn that they beat Superman to the scene. The vehicle’s driver notes that the superhero may be concerned with bigger issues like “saving the world” as the […]

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  • Progressive likens its team of overeager insurance agents to the Man of Steel in a new campaign that ties in to the upcoming Superman movie reboot, asserting that “not all heroes wear capes … some wear aprons.”
  • The effort, from Havas, depicts Progressive’s longtime spokescharacter Flo and her team of coworkers (Jamie, Alan and Mara) as residents of Metropolis who assist citizens with insurance-related problems.
  • The campaign highlights the company’s new in-app Accident Response feature, which detects and responds to major accidents by sending emergency assistance or towing services, and can even initiate a claim automatically.

    • In one of the spots, the team shows up at the scene of a (non-serious) accident after being called by the Accident Response feature and are excited to learn that they beat Superman to the scene. The vehicle’s driver notes that the superhero may be concerned with bigger issues like “saving the world” as the spot cuts to clips from the upcoming film. The spot closes with the team noting that “not all heroes wear capes,” before one of them takes the idea too far and refers to their signature aprons as “tummy capes.”

    In addition to the television commercials, the campaign will be supported by social ads that feature the team dressed in capes (in Progressive’s signature blue color) and utilize the movie’s logo as a direct tie-in. One ad depicts a phone wearing a cape with the app activated and the headline, “Your pocket superhero.”

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    ]]>         State Farm celebrates bundles in new NFL spot https://brand-innovators.com/state-farm-celebrates-bundles-in-new-nfl-spot/ Wed, 28 Aug 2024 12:00:00 +0000 https://brand-innovators.com/?p=23493 The NFL season is a busy time for State Farm, a brand known for tapping into the sports culture with humorous ads and activations featuring Jake from State Farm. “State Farm is always moving at the pace of culture, to stand out in a crowded marketplace,” said Kristyn Cook, chief marketing, sales and agency officer […]

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  • State Farm is kicking off its latest football campaign to promote its expanded partnership and bundles with Amazon Prime’s Thursday Night Football.
  • The first “Bundle is Life” ad features company spokesman Jake from State Farm, Ted Lasso’s Cristo Fernández and Patrick Mahomes celebrating the humorous ways in which football can be bundled. State Farm will also release two additional spots later in the season – one with Mahomes and Coach Andy Reid and another with Detroit Lions defensive lineman Aidan Hutchinson.  
  • The effort will run across linear, digital, social, OLV and streaming, and also includes a partnership with Amazon Prime’s Thursday Night Football, both co-branded commercials, as well as half-time features. The campaign was created with The Marketing Arm, with additional agencies Optimum Sports, OMD and FleishmanHillard supporting the effort.    

    • The NFL season is a busy time for State Farm, a brand known for tapping into the sports culture with humorous ads and activations featuring Jake from State Farm.

    “State Farm is always moving at the pace of culture, to stand out in a crowded marketplace,” said Kristyn Cook, chief marketing, sales and agency officer at State Farm, in a statement shared with Brand Innovators. “Our marketing campaigns tell stories and create memorable experiences for fans. This upcoming football season will focus on bundling – like football and fútbol! Fans will see our broader marketing approach and football strategy come to life through new creative this season, including the spot launching this week, ‘Bundle is Life.’”

    Last year, when brands were vying to be a part of the Taylor Swift and Travis Kelce boost, State Farm went for the unexpected. The company brought Jake to meet up with Travis’s brother and Philadelphia Eagles center Jason Kelce, and their mother, Donna Kelce.

    In 2023, when the Super Bowl was at State Farm Stadium in Phoenix, the insurance company encouraged fans to participate in an interactive challenge, guessing how many times “State Farm Stadium” was mentioned during the game’s broadcast.

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