- Beer brand Blue Moon and beauty brand eos are teaming up for a summer collaboration to put the beverage’s traditional Valencia orange garnish on everyone’s lips.
- The brands have come together to create Blue Moon x eos Valencia Orange Lip Balm, so those craving a Blue Moon can bring the flavor to their drink even when they don’t have an orange immediately available.
- The limited-edition product is housed in eos’s iconic sphere – making it look like a Valencia orange – and is formulated with sustainably sourced ingredients like shea butter, beeswax and coconut oil.
The Valencia Orange is as much a part of Blue Moon’s identity as it is a garnish, said Courtney Benedict, vice president of marketing for Above Premium Beer at Molson Coors Beverage Company. The partnership is a way to keep the brand top of mind, even when an orange or a beer is nowhere in sight.
“We want fans to enjoy those bright, citrusy Blue Moon moments wherever they are this summer – even if there is no orange garnish in sight,” said Benedict. “This collab is about playfully reimagining the signature garnish experience and bringing that iconic Valencia orange flavor beyond the glass.”
The brands will jointly promote the Blue Mood x eos Valencia Orange Lip Balm through their owned social media, email and e-commerce social media channels, as well as by partnering with influencers to showcase it in action. They will also be sampling the lip balm at various events in New York City, Atlanta and Nashville. The product will be available as a limited-edition summer drop through the brands’ websites for $4.99 while supplies last.
