- Gerber has launched a new spot that highlights the brand’s goal to make the world a more parent-friendly place.
- The new “Sorry” campaign shows parents apologizing for the normal occurrences that parents face in daily life such as being late for daycare pick up or their baby crying on a plane.
- The spot is running on streaming ATV (Hulu, Roku, Amazon Fire, Peacock, YouTube), digital and social platforms.
The spot aims to highlight Gerber’s commitment to supporting parents and families.
“At Gerber, we think the world can do better when it comes to supporting parents,” said Meghan Bhatia, marketing director at Gerber. “We’ve been on a mission to make mealtime easier for parents for nearly 100 years. And now, we’re taking it a step further with our Parent-Friendly Pursuit. It’s time for meaningful change, and we believe we can help lead the way.”
The brand’s “For a Parent Friendly World” platform is leaning into their heritage as being a brand that has been supporting families for almost 100 years.
“In 1927, our founder, Dorothy Gerber, invented baby food to deliver nutritious food for littles and lighten the load for parents. She was beloved for personally responding to thousands of letters from parents across the country,” added Bhatia. “Supporting parents is in our DNA, and we have a responsibility to carry on Dorothy’s legacy. This campaign is about challenging the support systems we’ve built for parents and raising the bar. The new creative — Sorry! — is just the start of our journey.”
