- Anheuser-Busch said it would invest $300 million in its facilities across the United States as part of a commitment to creating and sustaining jobs in the country.
- As part of the pledge, the company introduced a :60 spot, entitled “Brewing Futures,” that highlights the brand’s 168 years of providing jobs for American workers as a mainstay of communities throughout the country.
- The ad depicts a day filled with the many workers employed by the company, from the farm fields that produce the grains and hops that go into its brews to the brewmasters who make it and the drivers who deliver it to bars and stores. The spot concludes with a message that the company is not just building jobs, it is “brewing futures.”
“This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch’s commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity,” said Anheuser-Busch CEO Brendan Whitworth, in a statement. “Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are.”
The company’s $300 million commitment includes expanding its Technical Experience Center training model beyond its St. Louis headquarters, beginning with a new facility in Columbus, Ohio, and creating a new digital credentialing system to support veterans who wish to pursue manufacturing careers.
The new ad highlights these commitments with hero shots of its facilities and workforce and a voiceover that speaks to the company’s commitment ot building “American careers” since 1857. That history, the ad suggests, means “more boots on the ground, more roots (in more communities), more ideas that hum.” It also means “more promising starts, and more missions for those who served, more ‘Made in the USA.’”
The investment and the commercial come at a pivotal time for the country, as macroeconomic focus has been on a range of tariffs on imported goods from all over the world, including beer and spirits. Indeed, Anheuser-Busch’s release featured a quote from current U.S. Secretary of Labor Lori Chavez-DeRemer, saying the company’s investment demonstrated “exactly what it means to put American workers first, setting a standard for other companies to follow.”
