2017 Women to Watch List - Brand Innovators

2017 Women to Watch List

Brand Innovators Women to Watch Class of 2017

  • Melanie Babcock-Brown, Senior Director, Agile Marketing (Audience), Social Media, AdTech & Display, Home Depot
  • Sumaiya Balbale, VP E-Commerce, Mobile and Digital Marketing at Walmart | VP of Marketing at Jet.com , Walmart
  • Linda Wiederhold Bethea, Vice President, Marketing, Diageo
  • Sue Beigie, Marketing Director, State Farm
  • Adelyn Biedenbach, Director of Communications & Digital Media , Florida Panthers
  • Laurie Blair, Marketing Director, Walgreens
  • Erin Bonsang, Digital Director, Hasbro
  • Natalie Bowman, Managing Director, Marketing & Advertising, Alaska Airlines
  • Colette Bridgeman, Sr. Director, Global Marketing, Tesla
  • Kate Briganti, Senior Director, Content Strategy & Production, Conagra
  • Jenna Bromberg, Head of Digital , Pizza Hut
  • Jeannie Chu, Vice President, Social Media, Content + Digital Marketing, American Express
  • Chirstina Clark, Sr. Director of Marketing, Frito Lay
  • Alana Cotton, VP Mobile Computing Marketing, Samsung
  • Katrina Craigwell, VP Global Marketing Innovation, GE
  • Liz Crisafi, Head of Loyalty, Partnerships, Portfolio Marketing, IHG
  • Alex Dimiziani, Global Director of Marketing, AirBnB
  • Jennifer DiMotta, VP Digital, Blue Mercury
  • Jennifer Director, Director of Acquisition, Loyalty, and Brand Marketing, Personal Savings, American Express
  • Bridget Dolan, VP Innovation Lab, Sephora
  • Stacy Doren, VP Levi’s America’s Marketing, Levi Strauss & Co.
  • Elizabeth Dorrance, Global Director, Media, Expedia
  • Britt Dougherty, ‎Vice President, Marketing – Insights and Engagement, MillerCoors
  • Jodi Durkin, Director – Digital Channels & Platforms, Walmart
  • Cyd Falkson, Director, Media Connections, The Dannon Company
  • Peiti Feng, Director, Brand Strategy & Marketing Communications, Sprint Pre-Paid, Virgin Mobile, Boost Mobile
  • Lindsay Ferstandig, VP of Marketing, SoulCycle
  • Heather Figallo, Senior Director of Innovation & Labs, SouthWest Airlines
  • Amber Finlay, Senior Director, Global Brand Marketing, Converse
  • Laura Foti, Head of Paid Media & Analytics, GE
  • Michelle Froah, Vice President Marketing Excellence, Samsung Electronics America
  • Sadira Furlow, Senior Director, Brand Marketing – U.S. Water Portfolio, PepsiCo
  • Lauren Gallo, Senior Brand Marketing & Strategy Lead, Apple
  • Jennifer Gardner, Sr. Director, North American Media, Unilever
  • Chantell Ghosh, Director of Brand for Spirit Airlines
  • Emily Giannusa, Marketing Director, HBO
  • Allison Giorgio, Sr. Director, Brand & Marketing, PUMA
  • Emily Griffin, VP Marketing, Lions
  • Lisa Grimm, Director, Integrated Brand Content & Social Media, Whole Foods Market
  • Kelly Hackett, Director – Digital Innovation, AT&T
  • Kirsten Helgeland, Director, Marketing Operations, Chipotle
  • Cristina Pavon Hoffmann, Director, Marketing Communications, Burger King Corporation
  • Rosemarie Iannucci, eCommerce North America Beverages Marketing Lead, Pepsico
  • Megan Imbres, Director of Product Creative, Netflix
  • Attica Alexis Jaques, VP Global Brand Marketing, Women’s & Youth, Under Armour
  • Kathleen Judge, Senior Director, Digital Marketing, Orbitz Worldwide
  • Nicole Kane, Director, Global Media, McDonald’s
  • Tracy Keim, VP Consumer Marketing, Brand & Education, 23&Me
  • Kassie Kemp, Sr. Director, Digital Marketing, Hilton
  • Theresa LaMontagne, Director, Digital Marketing and Media Operations, Verizon
  • Tracee Larocca, Senior Vice President, Advertising and Brand Engagement, Taco Bell
  • Ilonka Laviz, Global Marketing Director Digital and eCommerce, P&G
  • Melody Lee, Director Brand Marketing, Cadillac
  • Jeanice Lee, Director – Digital, Social & Relationship Marketing, Lexus
  • Chantel Lenard, Executive Director, US Marketing, Ford
  • Kim Lewis, VP, Digital Strategies, Sonic Drive-In
  • Helen Limpitlaw, Director Brand Communications, SouthWest Airlines
  • Caroline Machen, Senior Director, Brand Communication and Marketing, Reebok
  • Rhiannon Madden, Vice President, National Football League (NFL)
  • Karen Marks, Director Integrated Marketing, Pepperidge Farm
  • Caroline Masulo, Vice President, Digital & E-Commerce, TGIFriday
  • Julieta McCurry, Managing Director, Marketing Communications, Delta Air Lines
  • Staci Good McNicholas, Director of Marketing, Dallas Cowboys
  • Angelica Munson, Global SVP Omnichannel, Digital Center of Excellence, Shiseido
  • Heather Nykolaychuk, Sr. Director Marketing Strategy & Operations, Head of Digital, Mattel
  • Sapna Shah Parikh, Director of Digital & eCommerce, Avon
  • Amy Pascal, VP Marketing, Lego
  • Molly Peck, Director of Marketing – Buick, General Motors
  • Jennifer Pisciotta, VP Marketing, Patron
  • Brandi Pitts, Vice President, Marketing & eCommerce, Reynolds Consumer Products
  • Marci Raible, VP Global Media & Marketing Services, Campbell’s Soup Company
  • Alicianne Rand, Director of Content Marketing, Estee Lauder
  • Dana Randall, Senior Director Global Innovation, Coach
  • Aynat Ravin, ‎Director, M Live: Social Media Command Center, Marriott International
  • Betty Reed, Head of Media & Social Media Operations, Fiat Chrysler
  • Laura Reese, Director of Digital & Media, Church’s Chicken
  • Lauren Ruetz, Vice President, Media Strategy, Starz Entertainment
  • Jessica Ruscito, Digital Media Director, CVS
  • Trace Rutland, Director Media Innovation, Tyson Foods
  • Lizzie Schrier, Director, Digital & Social Engagement, Allstate
  • Liya Sharif, Senior Director, Global Brand & Advertising Strategy, Qualcomm
  • Amy Sheridan, Sr. Director, Global Media, Nike
  • Swan Sit, VP Global Digital, Revlon
  • L. Michelle Smith, Director, Public Relations, Global Marketing Organization, AT&T
  • Katie Sobel, VP of Brand Engagement & Marketing Communications, Plum Organics
  • Tracy Stallard, Head of Media, Anheuser Busch InBev
  • Meredith Starkey, Sr. Director, Sponsorships, Entertainment, Events, T-Mobile
  • Jill Steinberg, Vice President, Media & Promotions, Ubisoft
  • Kim Stokes, Head of Digital, Boston Beer Company
  • Victoria Vaynenberg, Director of Digtial, Anheuser Busch InBev
  • Amy Vermelion, Director, Social & Mobile, Victoria’s Secret
  • Melissa Waters, VP, Marketing, Lyft
  • Kelly Buchanan Spillers, Director of Digital Marketing & Procurement, L’Oréal
  • Farryn Weiner, VP Marketing & Innovation, Sweetgreen
  • Julie Wenger, Sr. Director, Brand & Marketing Content, McDonald’s
  • Lizette Williams, Multicultural Marketing Leader, North America, Kimberly-Clark
  • Brigette Wolf, Director, Global Platform Innovation – Biscuits, Gum & Candy, Mondelez
  • Katie Wollrich, Director, Advertising Integration, The Wendy’s Company
  • Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement Emerging Media & Digital Capabilities, The Hershey Company
  • Jenny Zirinsky, VP, Global Media, Coty
  • Melanie Babcock-Brown, Senior Director, Agile Marketing (Audience), Social Media, AdTech & Display, Home Depot
  • Sumaiya Balbale, VP E-Commerce, Mobile and Digital Marketing at Walmart | VP of Marketing at Jet.com , Walmart
  • Linda Wiederhold Bethea, Vice President, Marketing, Diageo
  • Sue Beigie, Marketing Director, State Farm
  • Adelyn Biedenbach, Director of Communications & Digital Media , Florida Panthers
  • Laurie Blair, Marketing Director, Walgreens
  • Erin Bonsang, Digital Director, Hasbro
  • Natalie Bowman, Managing Director, Marketing & Advertising, Alaska Airlines
  • Colette Bridgeman, Sr. Director, Global Marketing, Tesla
  • Kate Briganti, Senior Director, Content Strategy & Production, Conagra
  • Jenna Bromberg, Head of Digital , Pizza Hut
  • Jeannie Chu, Vice President, Social Media, Content + Digital Marketing, American Express
  • Chirstina Clark, Sr. Director of Marketing, Frito Lay
  • Alana Cotton, VP Mobile Computing Marketing, Samsung
  • Katrina Craigwell, VP Global Marketing Innovation, GE
  • Liz Crisafi, Head of Loyalty, Partnerships, Portfolio Marketing, IHG
  • Alex Dimiziani, Global Director of Marketing, AirBnB
  • Jennifer DiMotta, VP Digital, Blue Mercury
  • Jennifer Director, Director of Acquisition, Loyalty, and Brand Marketing, Personal Savings, American Express
  • Bridget Dolan, VP Innovation Lab, Sephora
  • Stacy Doren, VP Levi’s America’s Marketing, Levi Strauss & Co.
  • Elizabeth Dorrance, Global Director, Media, Expedia
  • Britt Dougherty, ‎Vice President, Marketing – Insights and Engagement, MillerCoors
  • Jodi Durkin, Director – Digital Channels & Platforms, Walmart
  • Cyd Falkson, Director, Media Connections, The Dannon Company
  • Peiti Feng, Director, Brand Strategy & Marketing Communications, Sprint Pre-Paid, Virgin Mobile, Boost Mobile
  • Lindsay Ferstandig, VP of Marketing, SoulCycle
  • Heather Figallo, Senior Director of Innovation & Labs, SouthWest Airlines
  • Amber Finlay, Senior Director, Global Brand Marketing, Converse
  • Laura Foti, Head of Paid Media & Analytics, GE
  • Michelle Froah, Vice President Marketing Excellence, Samsung Electronics America
  • Sadira Furlow, Senior Director, Brand Marketing – U.S. Water Portfolio, PepsiCo
  • Lauren Gallo, Senior Brand Marketing & Strategy Lead, Apple
  • Jennifer Gardner, Sr. Director, North American Media, Unilever
  • Chantell Ghosh, Director of Brand for Spirit Airlines
  • Emily Giannusa, Marketing Director, HBO
  • Allison Giorgio, Sr. Director, Brand & Marketing, PUMA
  • Emily Griffin, VP Marketing, Lions
  • Lisa Grimm, Director, Integrated Brand Content & Social Media, Whole Foods Market
  • Kelly Hackett, Director – Digital Innovation, AT&T
  • Kirsten Helgeland, Director, Marketing Operations, Chipotle
  • Cristina Pavon Hoffmann, Director, Marketing Communications, Burger King Corporation
  • Rosemarie Iannucci, eCommerce North America Beverages Marketing Lead, Pepsico
  • Megan Imbres, Director of Product Creative, Netflix
  • Attica Alexis Jaques, VP Global Brand Marketing, Women’s & Youth, Under Armour
  • Kathleen Judge, Senior Director, Digital Marketing, Orbitz Worldwide
  • Nicole Kane, Director, Global Media, McDonald’s
  • Tracy Keim, VP Consumer Marketing, Brand & Education, 23&Me
  • Kassie Kemp, Sr. Director, Digital Marketing, Hilton
  • Theresa LaMontagne, Director, Digital Marketing and Media Operations, Verizon
  • Tracee Larocca, Senior Vice President, Advertising and Brand Engagement, Taco Bell
  • Ilonka Laviz, Global Marketing Director Digital and eCommerce, P&G
  • Melody Lee, Director Brand Marketing, Cadillac
  • Jeanice Lee, Director – Digital, Social & Relationship Marketing, Lexus
  • Chantel Lenard, Executive Director, US Marketing, Ford
  • Kim Lewis, VP, Digital Strategies, Sonic Drive-In
  • Helen Limpitlaw, Director Brand Communications, SouthWest Airlines
  • Caroline Machen, Senior Director, Brand Communication and Marketing, Reebok
  • Rhiannon Madden, Vice President, National Football League (NFL)
  • Karen Marks, Director Integrated Marketing, Pepperidge Farm
  • Caroline Masulo, Vice President, Digital & E-Commerce, TGIFriday
  • Julieta McCurry, Managing Director, Marketing Communications, Delta Air Lines
  • Staci Good McNicholas, Director of Marketing, Dallas Cowboys
  • Angelica Munson, Global SVP Omnichannel, Digital Center of Excellence, Shiseido
  • Heather Nykolaychuk, Sr. Director Marketing Strategy & Operations, Head of Digital, Mattel
  • Sapna Shah Parikh, Director of Digital & eCommerce, Avon
  • Amy Pascal, VP Marketing, Lego
  • Molly Peck, Director of Marketing – Buick, General Motors
  • Jennifer Pisciotta, VP Marketing, Patron
  • Brandi Pitts, Vice President, Marketing & eCommerce, Reynolds Consumer Products
  • Marci Raible, VP Global Media & Marketing Services, Campbell’s Soup Company
  • Alicianne Rand, Director of Content Marketing, Estee Lauder
  • Dana Randall, Senior Director Global Innovation, Coach
  • Aynat Ravin, ‎Director, M Live: Social Media Command Center, Marriott International
  • Betty Reed, Head of Media & Social Media Operations, Fiat Chrysler
  • Laura Reese, Director of Digital & Media, Church’s Chicken
  • Lauren Ruetz, Vice President, Media Strategy, Starz Entertainment
  • Jessica Ruscito, Digital Media Director, CVS
  • Trace Rutland, Director Media Innovation, Tyson Foods
  • Lizzie Schrier, Director, Digital & Social Engagement, Allstate
  • Liya Sharif, Senior Director, Global Brand & Advertising Strategy, Qualcomm
  • Amy Sheridan, Sr. Director, Global Media, Nike
  • Swan Sit, VP Global Digital, Revlon
  • L. Michelle Smith, Director, Public Relations, Global Marketing Organization, AT&T
  • Katie Sobel, VP of Brand Engagement & Marketing Communications, Plum Organics
  • Tracy Stallard, Head of Media, Anheuser Busch InBev
  • Meredith Starkey, Sr. Director, Sponsorships, Entertainment, Events, T-Mobile
  • Jill Steinberg, Vice President, Media & Promotions, Ubisoft
  • Kim Stokes, Head of Digital, Boston Beer Company
  • Victoria Vaynenberg, Director of Digtial, Anheuser Busch InBev
  • Amy Vermelion, Director, Social & Mobile, Victoria’s Secret
  • Melissa Waters, VP, Marketing, Lyft
  • Kelly Buchanan Spillers, Director of Digital Marketing & Procurement, L’Oréal
  • Farryn Weiner, VP Marketing & Innovation, Sweetgreen
  • Julie Wenger, Sr. Director, Brand & Marketing Content, McDonald’s
  • Lizette Williams, Multicultural Marketing Leader, North America, Kimberly-Clark
  • Brigette Wolf, Director, Global Platform Innovation – Biscuits, Gum & Candy, Mondelez
  • Katie Wollrich, Director, Advertising Integration, The Wendy’s Company
  • Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement Emerging Media & Digital Capabilities, The Hershey Company
  • Jenny Zirinsky, VP, Global Media, Coty