2018 Women to Watch List - Brand Innovators
About Honorees

2018 Women to Watch List

Brand Innovators ‘Women to Watch’ in Brand Marketing Class of 2018

  • Tracy Keim, VP Consumer Marketing, Brand & Education, 23&Me
  • Maria Trujillo, Director of Integrated Marketing, 7-Eleven
  • Alegra O’Hare, VP Global Brand Communications – adidas Originals and Style, adidas
  • Daryl Drabinsky, Director of Digital Communications Strategy, Aetna
  • Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
  • Georgina Flores, Vice President Consumer Marketing, Allstate
  • Janelle Anderson, VP Marketing, American Airlines
  • Kristen D’arcy, Head of Performance Marketing & Media, American Eagle
  • Jeannie Chu, Vice President, Social Media, Content, & Digital Marketing, American Express
  • Vanessa Rosado, Global Director, Strategy, Connection, Anheuser Busch InBev
  • Marisa Brown, Head of Planning, Communications and Marketing Operations, Apple
  • Tracy Sinclair, VP, Brand Strategy & Innovation, Arby’s
  • Mariana Saddakni, Head of Digital Marketing & Social Media, DirecTV, AT&T
  • Lindsey Brink, Vice President Marketing & Integrated Media, Beiersdorf
  • Nicole Grasso, Director, Brand Management and Strategy, Bose Corporation
  • Kim Stokes, Head of Digital, Boston Beer
  • Alex Williamson, Head Of Brand, Bumble
  • Marci Raible, VP Global Media & Marketing Services, Campbell’s Soup Company
  • Karen Kozak, VP, Global Brand, Cargill
  • Lauren Fritts, Vice President, Chicago Cubs
  • Stephanie Sotelo Perdue, VP of Marketing, Chipotle Mexican Grill
  • Laura Reese, Senior Director, Media/Digital/PR, Church’s Chicken
  • Jenn Eldin, Head of Content, Citi
  • Patty Trevino, Vice President, Brand Marketing, CKE (Carls Jr & Hardees)
  • Joanna Lord, Chief Marketing Officer, ClassPass
  • Amanda Mahan, Global Senior Director, Brand Engagement, Clorox
  • Jen Frommer, SVP Creative Content, Columbia Records/SONY Music
  • Christy Kazlo, Director Marketing Technology, Conagra Brands
  • Jenny Zirinsky, VP Global Media, Coty
  • Jessica Ruscito, Digital Media Director, CVS
  • Jasmine Atherton, Social Media & Content, Delta
  • Linda Bethea, VP, Diageo
  • Jennifer Bennethum Burns, Director, Marketing Strategy and Communications, Discover Financial Services
  • Kate Trumbull, Vice President Advertising & Hispanic Marketing, Domino’s
  • Lauren Radcliffe, Vice President of Marketing, Media and Acquisition, E*TRADE Financial Corporation
  • Carla Dunham, VP Brand Marketing, Equinox
  • Kate Jalkut, Executive Director Global Media, Estee Lauder
  • Michele Jacobs, Director, Integrated Marketing Communications, esurance
  • Elizabeth Dorrance, Global Director, Media, Expedia
  • Leesa Eichberger, Head of Brand Marketing, Farmer’s
  • Betty Reed, Head of Media & Social Media Operations, Fiat Chrysler
  • Christina Clark, Sr. Director of Marketing, Frito Lay
  • Audra Carson, Head of Content Marketing & Media Platforms, General Mills
  • Katie Raymond, Director Digital & Social, Harman
  • Andrea Hopelain, Vice President Global Brand Strategy and Marketing, Hasbro
  • Kassie Kemp, Sr. Director, Digital Marketing, Hilton
  • Melanie Babcock-Brown, Senior Director, Agile Marketing (Audience), Social Media, AdTech & Display, Home Depot
  • Kim Atkinson, Global Director, Content & Social Marketing, IHG
  • Liz Crisafi, Global Head Campaign Management & Planning, IHG
  • Kamal Bhandal, Sr. Director, Consumer Marketing, Invisalign
  • Kate Ardini, AVP Brand Strategy & Advertising, John Hancock
  • Edlynne Laryea, Global Lead for Social Media, Johnson & Johnson
  • Tara Brown, Vice President – Total Brand Experience – Global Marketing, Johnson & Johnson
  • Carrie Sloan, VP Content Lab, Johnson & Johnson
  • Toni DeValdenebro, Director, Global Digital – Ecommerce & Loyalty, KFC
  • Stephanie Goyette, Director, Marketing, Kraft Heinz Canada
  • Roxanne (Barretto) Iyer, Vice President – Digital Innovation & Transformation, Americas, L’Oreal
  • Kristin Murray Bohan, Marketing Director, Land O’Lakes
  • Stacy Doren, VP Levi’s America’s Marketing, Levi Strauss & Co.
  • Melissa Waters, VP, Marketing, Lyft
  • Jill Hambley, AVP, Consumer Insights and Brand Marketing, MassMutual
  • Lizette Williams, Head of Cultural Engagement & Experiences, McDonald’s Corporation
  • Elizabeth Campbell, Senior Director of Marketing (McDelivery/UberEats), McDonald’s Corporation
  • Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz
  • Amy Buckley, AVP, US Brand Digital and Social Media Strategy, Metlife
  • Rachael Johnson, Vice President, Digital, Moët Hennessy USA
  • Margaret Magnarelli, VP of Marketing, Monster.com
  • Jeanine Lewis, Senior Director of Marketing, Office Depot
  • Rosemarie Iannucci, eCommerce North American Beverages Lead, PepsiCo
  • Jill Abbott, Head of Global Brand Equity, Global Nutrition Group, PepsiCo
  • Olga Osminkina – Jones, Vice President Global Hydration & Innovation, PepsiCo
  • Jenna Bromberg, Director of Advertising, Pizza Hut
  • Allison Giorgio, Vice President of Brand and Marketing, PUMA
  • Blair Hammond, Director, Digital Content, Reebok
  • Beth McKenna Moore, Director of Global Media, Reebok
  • Heather Bergstein, Senior Director, E-Commerce, Rémy Cointreau
  • Marilyn Jimenez Neeley, Director, Brand Marketing & Advertising, Royal Caribbean Cruises, Ltd.
  • Sommer (Rustem) Myles, Director, Media & Integrated Marketing -North America, SC Johnson
  • Caroline Kibler, SVP Marketing, Spindrift
  • Catherine Leitner, Director of Global Brand Marketing, St. Regis Hotels & Resorts
  • Sue Beigie, Marketing Director, State Farm
  • Holli Tongate, Omnichannel Strategy Director, State Farm
  • Leah Johnson, Director of Brand Marketing, Stillhouse Spirits
  • Melissa Orifice, Director of Media, Subway
  • Sonja Tilki, Vice President, Brand Voice, Subway
  • Roselie Vaughan, Director, Customer Digital Experience, Sun Country Airlines
  • Kari Marshal, VP Media, T-Mobile
  • Meredith Starkey, VP, Sponsorships & Events, T-Mobile
  • Tracee Larocca, Senior Vice President, Advertising and Brand Engagement, Taco Bell
  • Sasha Peters Wolfe, Head of Media, Taco Bell
  • Jasmine Vazquez, Sr. Director, Cultural Marketing, Target
  • Meghan Marshall, Vice President, Brand Strategy & Activation, TD Bank
  • Brynn Bardacke, Vice President Content & Creative Excellence, The Coca-Cola Company
  • Cyd Falkson, Director, Media Connections, The Dannon Company
  • Cristina Pavon Hoffmann, Director, US Marketing Communications, Tim Hortons
  • Sarah Hodkinson, VP Marketing, Smarter Travel, TripAdvisor
  • Helen Stoddard, Head of Global Events, Twitter
  • Trace Rutland, Director Media Innovation, Tyson Foods
  • Courtney Ballantini, Sr Director, Media and Consumer Engagement, Tyson Foods
  • Sasha Chatani Lucas, Head of Digital at Verizon Fios, Verizon
  • Nicole Fraley, AVP Digital Marketing, Victoria’s Secret
  • Alyssa Raine, DVP Brand Marketing, Walgreens
  • Susan Beebe, Director, Social Strategy and Channels | Corporate Affairs (Digital Strategy and Brand Engagement), Walmart
  • Sumaiya Balbale, VP of E-Commerce, Mobile and Digital Marketing, Walmart
  • Madhavi Reese, VP of Brand, Whole Foods
  • Lisa Hendrikson, Vice President North America Marketing, Wyndham Worldwide