Regional Summits Sports Marketing Upfronts Past Events

Sports, Media & Entertainment Summit

May 07 • Hosted by The Dallas Cowboys • Dallas

Join us for the Sports, Media, and Entertainment Summit at The Star in Frisco, hosted by the Dallas Cowboys. We are excited to welcome brand executives who will share their expertise on the powerful role of sports, media, and entertainment in fostering community, driving engagement, building fandom, and much more. These insightful conversations will provide invaluable perspectives on how marketers influence culture and create meaningful connections with fans and consumers.

Wednesday, May 7, 2025

9:00 AM Breakfast & Registration
10:00 AM Welcome

Trey Holder, President & Partner, Sports & Entertainment, Brand Innovators

Pearl Tam,

Senior Vice President, Content & Community, Brand Innovators
10:05 AM How to Amplify Brand Awareness with Sports Fans

Andrew Barker, Sr Director, Sponsorships, Keurig Dr Pepper

Kelsey Flanigan, Director, Partnerships, Lucchese

Corey Jones, SVP Digital Marketing & Branding, Globe Life

Nate Reilly, Senior Director, Corporate Partnership Strategy, Dallas Cowboys

Adam Worthley, Sr. Director, Brand Marketing, Whataburger

Moderated by: Anderson David, Brand Partnerships Lead, TeamSnap
10:45 AM Beyond the Quotes: A Fireside Chat on Marketing Resilience and Impact

Jacs Wyatt, Managing Director, Global Marketing, American Airlines

Moderated by: Derek Louden, Sr. Account Executive, Quantcast
11:15 AM The Sound of Fandom: How Sports Talk Fuels Passion, Engagement, and Brand Impact

Derek Eagleton, Senior Vice President of Media and Programming, Dallas Cowboys

Travis Hill, Field Marketing – Region 1100 – Dallas East, Whataburger

Gavin Spittle, Vice President, News/Talks/Sports, Audacy Dallas-Fort Worth

Shan Sharriff, Co-Host , The Shan & RJ Show, 105.3 The Fan

Moderated by: Lee Davis, SVP Audacy Sports
11:50 AM Game Changers: Women in Sports and the Power of Authentic Engagement

Andrea Wilson, Director, Sponsorships & Experiential Marketing, AT&T

Moderated by: Ariel Krieger, Senior Director, Business Development, Spiro
12:20 PM Inside the Playbook of the Dallas Powerhouses

Derek Diaz de Leon, SVP of Brand & Marketing, Dallas Mavericks

Travis Dillon, Senior Vice President of Marketing, Texas Rangers

Joanne Lovato, VP of Marketing, Dallas Stars

Rob Sender, Senior Director, Brand & Marketing, Dallas Cowboys

Moderated by: Jon Riskin, Vice President of Revenue, ALLCITY Network
1:00 PM Lunch
2:00 PM Building Engagement through Brand Activations

Aliya Ali, Director, Global Retail Excellence – Neutrogena, Kenvue

Steve Denton, CEO, Opendorse

Alison Giordano, SVP Global Sponsorships & Consumer Marketing, Mastercard

Jenna Morr, Director of Social Media and Athlete Relations, Teton Ridge

Jason Weber, SVP, Strategic Partnerships & Head of West Coast / Central, Open Influence

Moderated by: Jenna Berg, VP, Brand Marketing, G6 Hospitality
2:45 PM Fireside Chat

Alison Giordano, SVP Global Sponsorships & Consumer Marketing, Mastercard

Moderated by: Jenn Houston, SVP Head of Sports Engagement, George P. Johnson Experience Marketing
3:30 PM High Stakes, Higher Loyalty: Winning Customers Through Brand Partnerships

AJ Mazza, Director of Brand, BetMGM

Moderated by: Charlie Anderson, EVP, Chief Commerce Officer, Motive
4:00 PM Driving Brand Growth with Sports Marketing & Partnerships

Anderson David, Brand Partnerships Lead, TeamSnap

Beatriz Ribeiro, SVP of Client Success, MediaProbe

Benjamin Ricks, Director, Mobile Marketing, Samsung Electronics America

Annette Taylor, Senior Director, Commercial Marketing, MilkPEP

Moderated by: AJ Mazza, Director of Brand, BetMGM