Evolution of Commerce Summit

May 15, 2025

• 8:30 AM Breakfast & Registration
• 9:00 AM Welcome Remarks

  Jessie Dowd, Vice President, Content & Community, Brand Innovators

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Trey Holder, President & Partner, Sports & Entertainment, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Emcee: Elizabeth Neubauer-Donovan SVP, Head of Retail & Commerce Media Networks, Acxiom, Kinesso, IPG

• 9:15 AM The Future of Retail Media Networks: Navigating Opportunities in a Changing Landscape

  This session will feature insights from leading experts in retail media and commerce marketing, discussing evolving trends, innovations, and challenges that brands and retail media networks face today.

  Parbinder Dhariwal, VP, General Manager, CVS Media Exchange

  Aaron Gallagher, Managing Director, Head of Sales, Kinective Media by United Airlines

  Elizabeth Neubauer-Donovan SVP, Head of Retail & Commerce Media Networks, Acxiom, Kinesso, IPG

  Moderated by: Elliott Nix, GM, Business Development, The Trade Desk

• 9:45 AM Building Stronger Partnerships Between Retail Media Networks and CPG Brands

  Panelists from leading retail media networks and CPG brands will discuss best practices, case studies, and strategies for collaboration that drive results for both parties.

  Natalie Ong, Director of Operations, Dollar General Media Network

  Suzanne Skop, Agency Sales, Instacart

  Mark Williamson, AVP Retail Media, Costco Wholesale

  Moderated by: Ben Flaccus, Managing Director, Perion Commerce

• 10:30 AM Unlocking Consumer Insights: Data-Driven Strategies to Build Baskets

  A discussion focused on leveraging data and insights to create personalized, relevant experiences for shoppers while driving ROI for brands and retail media networks.

  Lauren Griewski, Managing Director, Head of Sales and Partnerships, Chase Media Solutions

  Katy Hershey, Senior Director, Partner Solutions, Agency & Specialist, Roundel

  Cristina Marinucci, VP Global Growth and Omni Commercial Insights, Mondelēz International

  Moderated by: Lance Wolder, Head of Strategy & Marketing, PadSquad

• 11:00 AM Networking Break
• 11:15 AM Marketing in the New World of Commerce

  Industry leaders will share emerging tactics for engaging with shoppers in today’s evolving world of commerce, and how bringing brands into real life cultural experiences can build brand equity and drive sales.

  Craig Dubitsky, Founder and CEO, happy

  Kelly Mahoney, Chief Marketing Officer, Ulta Beauty

  Moderated by: Allison Gietl, SVP Sales East and Canada, GumGum

• 11:45 AM Navigating the Next Frontier of Shopper Engagement

  Maria McManus, Vice President of Marketing & Growth, Táche

  Meera Patel, Senior Director, Global Omnichannel Advanced Analytics, Kellanova

  Arthur Sylvestre, VP Digital Commerce, Danone North America

  Moderated by: Danielle Salowski, VP, Industry Lead, Fetch

• 12:15 PM Measuring Success: Metrics and KPIs for Retail Media Networks

  A deep dive into the metrics that matter most for retail media networks and brand—what works, how to measure it, and how to continuously optimize strategies for growth.

  Liz Roche, Vice President of Media & Measurement, Albertsons Media Collective

  Louis Sussan, SVP,  Global Advisory & Platform Practice, Kinesso

  Moderated by: Adrienne Ross, Vice President, Retail & Commerce Media Solutions, Kargo

• 12:45 PM Lunch
• 1:45 PM Trendspotting 2025: What’s Defining the Future of Retail?

  A panel of industry experts will discuss the emerging trends that will shape the omnichannel landscape and redefine the world of retail.

  Drew Cashmore, Head of Strategy, Vantage

  Lance Wolder, Head of Strategy and Marketing, PadSquad

  Moderated by: MK Woltz, Director, Media Connections, Danone

• 2:30 PM Integrating Omnichannel Strategies for Retail Media Success

  How retail media networks and brands can integrate online and offline touchpoints to create seamless and effective omnichannel campaigns that resonate with today’s consumers.

  Rahul Battula, Head of Nutrition & Pharma Account Management, Amazon Ads

  Erin Houg, VP Media and UB Media, Ulta Beauty

  David Mataranglo, US CEO, KINESSO at IPG Mediabrands

  Moderated by: Tess Ciancolo, Client Partner, Luxury & Beauty Retail, Snap

• 3:00 PM Marketing and the Customer Experience: A Win-Win Strategy

  Lamiaa Farrag, Head of Data and Digital Consumer Engagement, Nestle

  Kelly Gardiner, Chief Marketing Officer, Care+Wear

  Katelyn Kennedy, Senior Director, Content Operations, Keurig Dr Pepper

  Moderated by: Michael Della Penna, Chief Strategy Officer, InMarket

• 3:30 PM Networking Break
• 3:50 PM The Role of Non-Endemic Partners and Opportunities for Retail Media Networks

  This session will explore how non-endemic partners (brands outside of the traditional retail categories) can bring new opportunities for retail media networks, from creating innovative ad products to diversifying revenue streams. Panelists will discuss how these partnerships can drive mutual benefits, expand audience reach, and deliver unique value propositions.

  Amie Owen, Chief Commerce Officer, IPG Mediabrands, Kinesso

  Brett Wein, Head of General Merchandise, Apparel & Non-endemic Sales, Walmart Connect

  Moderated by: Morgan Chapman, VP of Partner Development, Fluent

• 4:30 PM The Future of Commerce Marketing

  Ruowen Liscio, VP Global Partnerships, Kinesso

  Katie Raymond, Director of Marketing Strategy, Content and Paid Media, Harman

  Molly Ryan, Director of Agency Partnerships, Kroger Precision Marketing/84.51

  Lisa Valentino, President, Best Buys Ads

  Moderated by: Deborah Wogan ,Vice President, Agency Partnerships, Loopme

• 5:00 PM Wrap