Regional Summits Past Events

Building Authentic Connections with Consumers Summit

Jun 05 • Hosted by Ferrero • Chicago

Join us for an exclusive look inside the Ferrero Group’s marketing strategy as we explore how today’s leading brands are building authentic connections with consumers. Hear from Ferrero’s marketing leaders as they share insights on storytelling, innovation, and driving brand love across generations—and walk away with fresh ideas to elevate your own brand strategy.

Thursday, June 5, 2025

8:00 AM Check- In & Breakfast
9:05 AM Opening Remarks

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
9:15 AM Welcome & Getting to Know Ferrero

Richard Fossali, General Manager, Fannie May & Nutella Café, Ferrero

Jill Manchester, General Manager Little Brownie Bakers, Ferrero
9:30 AM The Recipe for Authenticity: How Famous Amos Leads with Instinct and Heart

Rachna Patel, Vice President of Marketing, Ferrero

Moderated by: Evelyn Considine, Enterprise Director, Content & Creators, Bazaarvoice
10:00 AM Building Brands with the Retailers

Fernando Bernardo, Director of Marketing, Fannie May, Ferrero

Tina Browen, Sr. Marketing Director, Jewel-Osco

Moderated by: Lance Wolder, Head of Strategy, PadSqaud
10:30 AM Beyond Reach: Driving Relevance Through Smarter Audience Strategies

Clare Liston, Sr. Manager, Audience & Media Strategy, Discover Financial Services

Moderated by: Lance Wolder, Head of Strategy, PadSqaud
11:00 AM Welcome to the Wayborhood: Where Creativity Meets Commerce

Chase Cornett, Chief Strategy Officer, Havas Chicago

Sandro Corsaro, Head of Global Creative & Content, Wayfair

Moderated by: Sarah Traficanto, Manager, Agency Sales, Netflix Ads
11:30 AM At the Heart of the Home: Creating Purposeful Connections Through Everyday Moments

Julia Witten, Sr. Brand Manager, Ferrero

Moderated by: Trina Rizzo, Chief Revenue Officer, InMarket
12:00 PM Lunch, hosted by Ferrero
1:00 PM The Power of Tentpoles and Innovation: Creating Brand Moments That Resonate

Isabella Chia, Chief Marketing Officer, Wells Enterprises

Gregory Guidotti, Chief Marketing Officer, Ferrara Candy Company

Moderated by: Mike Edmonds, Senior Director, Strategy, Worldwide Retail & Consumer Goods, Microsoft
1:30 PM Harnessing Retail Media for Enhanced Customer Loyalty

Ally Schnitzer, Digital Commerce Media Lead- Kroger, PepsiCo

Moderated by: Fernando Romero, Senior Vice President, U.S. Digital Ad Sales, TelevisaUnivision
2:00 PM From Data to Impact in Media Effectiveness

Mairi Fogle Performance Media Lead Kimberly-Clark

Moderated by: Jeremy Greenspan, GM, Business Development, The Trade Desk
2:30 PM Networking Break
2:45 PM Creating Genuine Engagement in a Digital-First World

Deanna Bruneau, Director of Client Strategy, The Outloud Group

Karuna Rawal, Chief Marketing and Revenue Officer, Nature’s Fynd

Josh Rosen, Co-Founder, Hotspex Media and Reticle AI

Charles Lucterhand, Vice President, Strategic Growth, Teads

Moderated by: Magen Hanrahan, SVP, 1908x, Ferrara Candy Company
3:30 PM The Magic of Modernization: Reimagining Keebler for a New Generation

Ian Wetzel, Director, Ferrero

Moderated by: Sam Clement, Senior Account Executive, TeamSnap
4:00 PM At the Heart of the Home: Creating Purposeful Connections Through Everyday Moments

Magdalena Pawelec, Senior Director, Head of Brand Marketing, Whirlpool Corporation

Moderated by: Mark Tevis, EVP, Sales & Partnerships, Revry