Brand Relevance Through Innovation Summit

Thursday, July 10th, 2025

• 10:00 AM Connecting with Today’s Consumers through Fandom

  George Felix, Chief Marketing Officer, Chilis

• 10:35 AM From Influence to Impact: How to Drive Cultural Relevance and Engagement

  Amy Craven, Chief Marketing Officer, RIP – IT Sports

  Luis Garcia, Chief Marketing Officer, Naterra International Inc.

  Katie Kirkpatrick, SVP Marketing, Round 2 Spirits

  Mario Mijares, VP Marketing, Insights, Loyalty, and Monetization Platforms, 7-Eleven

• 11:15 AM Engaging Consumers Through Purpose & Personalization

  Mary Ellen Scott, Sr. Marketing Director, Chilis

  Drew Ingram, Head of Frito-Lay Brand Media, PepsiCo

  Brian Paquette, Director of Culinary, Chillis

• 12:00 PM The Role of Technology in Driving Meaningful Engagement

  Drew Ingram, Head of Frito-Lay Brand Media, PepsiCo

• 1:30 PM Tapping Into Cultural Moments to Reach Consumers

  Aliya Ali, Director, Neutrogena, Kenvue

  Andrew George, Sr. Media Analyst, Toyota

• 2:10 pm Fireside Chat

  Derek Dabrowski, SVP, Head of Cold Brand Marketing, Keurig Dr Pepper

• 3:05 PM Powering Engagement through Strategic Brand Collaborations

  Tim Forman, Director of Media, Chilis

  Rachel Lambo, Senior Influencer Manager, Galderma

  Katy Stuart, Brand Activation Manager, Chilis

• 4:00 PM How to Create Buzzworthy Moments That Lead to Meaningful Engagements

  Luz Bickert, Director Social & Digital Advertising, Chilis

  Melissa Corum, Director of Public Relations, Chilis

  Jack Hailey, Manager, Social Media, Chilis

  Laura Sheely, Marketing Director, Chilis