Join us at Unilever Headquarters in London for a groundbreaking summit at the intersection of entertainment, culture, and commerce, where the power of brands and sports collide. This dynamic experience will explore how women’s sports are reshaping the landscape, how athletes are evolving into marketing powerhouses, and how brands are rewriting the playbook to stay culturally relevant. From Gen Z engagement to turning viral moments into lasting movements, this summit will unpack how smart marketers are building authentic partnerships, driving impact, and winning with the next generation of fans.
The Power Play: The Rise of Women’s Sports
Explore how women’s sports are reaching new heights – from investment, visibility and engagement. Hear how marketers can craft authentic, long-term partnerships that go beyond the game.
Sport-Influencers: Athletes as Marketing Powerhouses
Dive into how sport-influencers are redefining brand engagement through social media, personal storytelling, and direct-to-fan platforms, and how marketers can tap into the vast influencer ecosystem.
Rewriting the Playbook: Tapping into Culture for Commerce
Learn how top brands are rewriting traditional sports marketing narratives by prioritizing cultural relevance, immersive experiences, and authentic partnerships.
Next Gen Fans: Marketing to Gen Z and Gen Alpha
Understand how brands are capturing the attention of younger audiences through purpose-driven marketing, creator content, and immersive fan experiences.
Monetizing Momentum: Turning Viral Moments Into Movement
Learn how to strategically capitalize on viral highlights and trending moments to drive long-term brand loyalty and cultural relevance.
