The Brand Marketing Forums

Culture isn’t just what people watch or wear—it’s how they see the world. This intimate session will unpack the role of the modern CMO as both decoder and designer of culture. We’ll explore how leading brands can remain relevant, resonant, and radically human in a time of societal transformation.

This session will explore all aspects of the current existential and evolutionary moment our industry is facing with regard to the CMO’s remit, including the evolution of the CMO role into Chief Growth and Commercial Officers, and navigating relationships and new expectations in the C-Suite

These candid conversations will dive into the evolving role of today’s CMO amid a time of significant change. How are marketing leaders navigating shifting C-Suite dynamics, balancing short-term pressures with long-term brand building, and responding to rising expectations? More importantly, how can this moment be a turning point—reshaping the CMO role into a more strategic, growth-driving force? This is a space for open, peer-to-peer dialogue among leaders facing the same challenges—and defining what comes next.

As the lines blur between brand building and performance marketing, retail leaders are rethinking how they invest, measure, and connect with consumers. This panel explores how marketers are adapting their strategies to drive both immediate results and lasting brand value.

From shifting consumer behaviors to emerging tech and new retail models, commerce is evolving fast. This panel will unpack what’s changing—and what’s coming next—for brands, retailers, and the customers they serve.

These peer-to-peer sessions are a chance to share insights, challenges, and forward-thinking strategies in an open, off-the-record setting. Join fellow leaders to explore what’s redefining the commerce landscape—and how brands are adapting in real time.

AI has moved past buzzword status—but how are brands actually using it to drive results? This panel explores how leading marketers are embedding AI into real workflows, from content creation to consumer insights, personalization, and performance. Hear what’s working, what’s scalable, and what’s still evolving.

From strategy to execution, how are marketers building AI into their day-to-day? This conversation unpacks the tools, teams, and tactics that brands are using to turn AI into real marketing impact—while staying true to their voice, values, and goals.

Join fellow marketing leaders to discuss how AI is being tested, scaled, and operationalized—from creative workflows to media planning, personalization, and beyond.

In a world where attention is fragmented and platforms are endless, how can brands show up meaningfully and drive results? This panel explores how marketers are rethinking media strategy to deliver performance while building lasting connections—wherever and whenever consumers choose to engage.

A candid discussion and exploration into the latest trends in media buying — from AI, to iCTV, retail media and more.

These peer-to-peer sessions offer space for candid conversations around what’s working—and what’s next—in media. From shifting investment strategies to evolving platforms and new performance pressures, join fellow leaders to exchange insights on navigating today’s complex media landscape.