- Coca-Cola is dropping “Coca-Cola Wozzaah Zero Sugar,” the latest in the company’s Creation line of limited sodas. The flavor is inspired by the heart of African culture and its release is timed to Africa Day.
- Coca-Cola Wozzaah Zero Sugar combines the familiar taste of Coca-Cola mixed with vibrant tropical flavors. The drink will be packaged in vividly colored cans meant to evoke the rhythm and spirit of African culture and the continent’s boundless creativity, according to the company.
- Coca-Cola Wozzaah Zero Sugar’s marketing plan will seek to recognize the influence of Africa and African culture throughout the world and embody a global connection to the continent’s creativity. Global music star and Eswatini citizen Uncle Waffles will serve as the flavor’s brand ambassador.
Uncle Waffles and Coca-Cola will introduce the flavor at a pop-up concert in Johannesburg South Africa on May 23. The brand will then offer a chance for fans to experience an online experience that showcases African creativity through artists reshaping the global music scene.
Accessible through Coca-Cola’s Creation hub, the online experience will feature audiovisual elements inspired by distinct spaces in South Africa, Morocco, Algeria and Nigeria. Consumers will be able to explore each experience and interact with social elements including customizable Snapchat lenses.
Elsewhere in the real world, Coca-Cola is collaborating with Nigeria’s first skateboarding company, WafflesnCream (popularly known as “waf.”), to create exclusive Coca-Cola Wozzaah Zero Sugar-inspired merchandise that will be available for purchase in select markets.
“The latest Coca-Cola Creation celebrates the vibrancy and influence of Africa, immersing consumers in the limitless energy of the continent,” said Oana Vlad, senior director of global strategy at The Coca-Cola Company, in a release. “This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”
