Sarah Leinberger - Brand Innovators

Sarah Leinberger

Vice President, Head of Marketing, Yoobi

Sarah Leinberger is a seasoned marketing leader with a career spanning retail, CPG, and consumer brand strategy. With experience at iconic companies like Target and General Mills, she has built a reputation for driving transformation, building high-performing teams, and delivering results across complex organizations. Her background includes leadership roles in brand marketing, merchandising, and eCommerce—where she’s helped scale growth, modernize marketing functions, and strengthen consumer connection. Sarah brings a unique ability to balance strategic vision with operational execution, making her a trusted leader in moments of change and inflection.

In her current role as Vice President, Head of Marketing at Yoobi and Altitude Brands, Sarah oversees brand strategy, creative development, integrated marketing, digital performance, and retail media across a portfolio of mission-driven, design-forward products. She is focused on elevating brand relevance, improving performance across key retailers, deepening emotional connection with consumers, and driving strong omnichannel results. Her work also includes stewarding partnerships with some of the world’s most iconic brands—bringing beloved characters and franchises to life through thoughtful, consumer-centric collaboration.