Laura Newman - Brand Innovators

Laura Newman

Vice President Brand Marketing, WK Kellogg Co

Laura is a highly strategic and creative marketer with a passion for curiosity, human truth and creativity that drives business results. With over 20 years of experience at Kellogg’s, across geographies and various product categories, Laura now oversees the marketing strategies for WK Kellogg’s most iconic cereal brands. Laura’s love for storytelling extends to her personal life. A fan of musical theatre, she has even dabbled in amateur dramatics in a previous chapter of her life. This creative flair continues to influence her professional journey, where she consistently seeks innovative ways to engage with brand fans.