Carly Gomez is the SVP of Marketing at Fabletics, a brand known for combining high-performance activewear with fashion-forward design, accessibility, and a strong community-driven approach. She leads brand strategy, digital innovation, and consumer engagement, ensuring Fabletics remains at the intersection of fitness, lifestyle, and culture. Passionate about storytelling, she focuses on creating narratives that shape brand culture and embed brands into the broader cultural landscape.
Prior to Fabletics, she spent over a decade at Vans, where she played a key role in shaping the brand’s global identity and deepening its cultural relevance. As VP of Global Brand Management, she led transformative marketing initiatives, implemented global frameworks, and helped Vans evolve while staying true to its roots in action sports, music, and youth culture.
Carly is passionate about creating marketing that moves beyond transactions to build emotional connections, cultural credibility, and brand experiences that feel authentic and lasting.