For close to 15 years, Cory Williams has been at the intersection of brand storytelling and cultural conversation. She started her career as the 23rd employee at VaynerMedia when organic reach wasn’t just a nostalgic memory for marketers.
As Owned Channel Marketing Lead at Kenvue, Cory leads organic social media and owned channel strategy for the Aveeno brands.
She’s developed innovative social media, digital, and influencer marketing strategies for protein bar startups, education technology companies, and large CPG brands within the PepsiCo and Miracle-Gro portfolios.
As someone who’s screen time is far too high to share publicly – her passion lies in translating brand stories into platform-optimized experiences that resonate with their online community in a meaningful way to drive business results.