- WPP’s GroupM media agency will double its annual media spend in women’s sports advertising in the coming months, the company reported.
- GroupM clients that are increasing their investment in women’s sports, include: adidas, Adobe, Ally, Coinbase, Danone, Discover, Domino’s, DoorDash, Google, Indeed, Mars, method, Nationwide, Target, TJ Maxx, Unilever, Universal Pictures and Volvo Car USA.
- GroupM has secured 25 first-to-market women’s sports opportunities with media owners including: Disney, NBCUniversal, Paramount, and YouTube for the 2024-2025 broadcast year.
Women’s sports content is on the rise. Earlier this year, Disney’s ESPN reported that this year’s WNBA Finals had the highest viewership in 25 years across all networks. Brands are looking to get involved in this surge in popularity. To help brand clients with these media buys, GroupM formed a dedicated women’s sports marketplace earlier this year.
“Doubling spend in women’s sports within a matter of months marks a significant milestone for our company and the industry alike,” said Matt Sweeney, chief investment officer, GroupM US, in a statement. “While some clients have long been pioneers in this space, others are now broadening their commitments or making first-time investments. This surge of momentum reflects more than a passing trend — it’s a full-fledged movement.”
